If you are involved with the production of directories, catalogs and other publications, you know how complex it is. The entire process can be nerve racking, with several hands in the pot, and information coming from multiple sources. Coordinating the workflow is very difficult and efforts are often duplicated.

Graphic designers waste their time asking marketing people for correct pricing. Copy editors are writing copy that doesn't fit. Product managers are asked to proof the same content over and over again to check for accuracy and consistency. Adding a new product to your catalog will have to wait until your next production cycle. Deadlines often slip because needed resources are unavailable. Too often, the printer has caught a last minute typo, forcing you to throw away costly print pieces.

That's just half of it. Your website content needs to be updated for consistency with your print materials. Usually you have to wait until your print gets done before you can even begin thinking about it. With added technical considerations, this process can be even more tedious can complex.

Solidwave can help you solve these problems.